Fundamentals of Management Syllabus

Course code: HSMC-08G
Category: Open Elective Course
Course title: Fundamentals of Management

Scheme and Credits

Course Objectives:

Students will be able to understand:

1. Evolution of Management and contribution of Management thinkers.
2. The importance of staffing and training
3. The concept of material management and inventory control
4. The components of marketing and advertising, various sources of finance and capital structure.

UNIT 1

Management Fundamentals and Staffing

Meaning of management, Definitions of Management, Characteristics of management, Management vs. Administration. Management-Art, Science and Profession. Importance of Management.

Development of Management thoughts. Principles of Management. The Management Functions, Inter-relationship of Managerial functions. Nature and Significance of staffing, Personnel management, Functions of personnel management, Manpower planning, Process of manpower planning, Recruitment, Selection; Promotion - Seniority Vs. Merit. Training - objectives and types of training.

UNIT 2

Production Management

Production Management: Definition, Objectives, Functions and Scope, Production Planning and Control; its significance, stages in production planning and control. Brief introduction to the concepts of material management, inventory control; its importance and various methods.

UNIT 3

Marketing Management

Marketing Management - Definition of marketing, marketing concept, objectives & Functions of marketing. Marketing Research - Meaning; Definition; objectives; Importance; Limitations; Process. Advertising - meaning of advertising, objectives, functions, criticism.

UNIT 4

Financial Management

Introduction of Financial Management, Objectives of Financial Management, Functions and Importance of Financial Management. Brief Introduction to the concept of capital structure and various sources of finance.

Course Outcomes:

Students will be able to understand:

1. Evolution of Management and contribution of Management thinkers.
2. Importance of staffing and training
3. The concept of material management and inventory control
4. The components of marketing and advertising
5. Various sources of finance and capital structure

Suggested Text Books

1. Principles and Practice of Management - R.S. Gupta, B.D.Sharma, N.S.Bhalla.(Kalyani Publishers)
2. Organisation and Management - R.D. Aggarwal (Tata Mc Graw Hill)

Suggested Reference Books

1. Principles & Practices of Management – L.M. Prasad (Sultan Chand & Sons)
2. Management – Harold, Koontz and Cyrilo Donell (Mc.Graw Hill).
3. Marketing Management – S.A. Sherlikar (Himalaya Publishing House, Bombay).
4. Financial Management - I.M. Pandey (Vikas Publishing House, New Delhi)
5. Management - James A.F. Stoner & R.Edward Freeman, PHI.